Linked by Howard Fosdick on Mon 19th Aug 2013 03:46 UTC
Windows Microsoft recently wrote off a $900 million loss on its ARM-based Surface tablets. But according to Computerworld, the company intends to double down on its bet in hardware devices. CEO Steve Ballmer says that "Going forward, our strategy will focus on creating a family of devices and services... We will design, create and deliver through us and through third parties a complete family of Windows-powered devices." Look to Microsoft to produce more new hardware as it fights for market share in the handheld space. Ultimately Microsoft intends to develop a common code base across all devices -- from servers to desktops to handhelds -- that supports "write once, run anywhere."

Analyst Frank Gillett of Forrester Research says that Microsoft is fully committed to shifting away from its traditional emphasis on packaged software and into handheld devices and services (such as subscription software). He sees this as a fundamental reorientation, and says that "No matter what, it's a messy process."
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first, stop then nonsense and recognize that there are big differences between form factors that drives the main via of interaction, exposure complexity and hardware constraints and very probably there will always be. Things on battery are not going to have the same power of a plugged device, at least not while unplugged; small screens scream to be wisely used much more than big ones; development hardware asks for more features; so on and so forth.

Have a new approach to hardware partners, you want them to jump boat, don't you? Give them a fraction of what is purchased on apps and entertainment stores by device. Right now your offerings are assigned as "cost", and this would move it to "investment".

For all you did, and still do, I should not try to give "advices" to you, but, perhaps irrationally, I still have faith on human beings and their forms of organization, even if history insists on prove I am delusional, what is very close to the definition of insanity. ;-)

Edited 2013-08-19 12:45 UTC

Reply Score: 3