Linked by Howard Fosdick on Mon 19th Aug 2013 03:46 UTC
Windows Microsoft recently wrote off a $900 million loss on its ARM-based Surface tablets. But according to Computerworld, the company intends to double down on its bet in hardware devices. CEO Steve Ballmer says that "Going forward, our strategy will focus on creating a family of devices and services... We will design, create and deliver through us and through third parties a complete family of Windows-powered devices." Look to Microsoft to produce more new hardware as it fights for market share in the handheld space. Ultimately Microsoft intends to develop a common code base across all devices -- from servers to desktops to handhelds -- that supports "write once, run anywhere."

Analyst Frank Gillett of Forrester Research says that Microsoft is fully committed to shifting away from its traditional emphasis on packaged software and into handheld devices and services (such as subscription software). He sees this as a fundamental reorientation, and says that "No matter what, it's a messy process."
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Ballmer... tsk..tsk..tsk.
by gfolkert on Thu 22nd Aug 2013 14:42 UTC
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Ballmer doesn't seem to understand the problem: Nobody _wants_ to use Windows. They only use it because the programs they want to use are locked to Windows. People have choices now for personal things, so they are going elsewhere.

Ballmer/Microsoft finally realize there is a huge market for "integrated" devices... THAT WORK TOGETHER. They need to build upon and use and get along with the current devices that are doing that and *NOT* make their own protocol or service type or divergent API... to force their hardware/OS.

I think Microsoft could survive by sticking with the WinXP/Win7 experience, making it less prone to infections, actually fixing long stand critical bugs (such as some that Oracle use to shortcut some things and gain performance) and cutting the price of Office to $19.99, among other things.

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