Linked by Thom Holwerda on Tue 10th Sep 2013 18:25 UTC
Apple Apple's event is going on right now - and most of the new stuff already leaked weeks and months ahead of time. So, we're getting an iPhone 5S, an iPhone 5C, and iOS7 will be available later this month. I like the design of the 5C more than of the 5S; it's more playful, colourful - harking back to the coloured iMacs and PowerMac G3s. Too bad it doesn't come in red.

The fingerprint sensor in the 5S is interesting, but I wonder how accurate it will be in the real world; on top of that, with all the NSA news, I'm not particularly keen on Apple reading my fingerprint all the time. Supposedly, applications don't have access to it and it's not stored in the cloud, but I have little to no trust for companies.

The biggest news for me is the fact that the iPhone 5S has a new chip - the A7 - which has the honour of being the first 64bit chip inside a smartphone. iOS7 and first party Apple applications are all 64bit, and Xcode obviously supports it. While this obviously future-proofs the platform for more RAM, I wonder what other motives are involved here. ARM desktops and laptops, perhaps?

I doubt 64bit will provide much benefit today, but you have to hand it to Apple: at least they're done with the transition before it's even needed.

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by Nico57 on Tue 10th Sep 2013 20:28 UTC
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I believe iOS7 will be an opportunity for long time iPhone users to move away from Apple.

The average customer doesn't like being forced into such a radical change (in the polished and boring iOS world, flashy colors IS a radical change), especially when nothing really backs it up.
He'd rather set up for a real change all by himself (so that HE gets to choose, and he's able to switch back in case the new product is not up to par with his expectations).

Jobs knew this, and that's why little aesthetical changes went to iOS over the years, and always in a subtle and almost imperceptible way.
Going after Samsung's Nature UX as "the new Apple" did was a really bad idea...

They failed to attract new customers over the last 1-2 years, and now they're going to start losing loyal ones.
Luckily for them, now that RIM is sinking and MS/Nokia failed miserably, they have a broad way to dominance in the corporate market, where Android is (still) too "open" to really succeed.

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