Linked by Thom Holwerda on Tue 10th Sep 2013 18:25 UTC
Apple Apple's event is going on right now - and most of the new stuff already leaked weeks and months ahead of time. So, we're getting an iPhone 5S, an iPhone 5C, and iOS7 will be available later this month. I like the design of the 5C more than of the 5S; it's more playful, colourful - harking back to the coloured iMacs and PowerMac G3s. Too bad it doesn't come in red.

The fingerprint sensor in the 5S is interesting, but I wonder how accurate it will be in the real world; on top of that, with all the NSA news, I'm not particularly keen on Apple reading my fingerprint all the time. Supposedly, applications don't have access to it and it's not stored in the cloud, but I have little to no trust for companies.

The biggest news for me is the fact that the iPhone 5S has a new chip - the A7 - which has the honour of being the first 64bit chip inside a smartphone. iOS7 and first party Apple applications are all 64bit, and Xcode obviously supports it. While this obviously future-proofs the platform for more RAM, I wonder what other motives are involved here. ARM desktops and laptops, perhaps?

I doubt 64bit will provide much benefit today, but you have to hand it to Apple: at least they're done with the transition before it's even needed.

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RE[2]: Underwhelmed
by tylerdurden on Wed 11th Sep 2013 00:44 UTC in reply to "RE: Underwhelmed"
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That's a common misconception. E.g. in their heyday, Apple's stock would jump significantly after some of Job's dog and pony show routines. And suddenly when that's not the case, the talking point is that"a stock always goes down when a company presents a new product(s)." IMO people fall for that because either they don't grasp stocks are priced by perception (based on future expectations mainly) or are emotionally vested on a specific company as to accept any narrative without diligence, regardless of how dissonant it may be.

I think it's just that the market is losing confidence in the performance of Apple's current CEO. And with good reason: the main share of Apple's revenue source (the iPhone division) now depends entirely on devices that are underwhelming. The 5 got the benefit of the doubt because it was thought of as an exception, but now it's clear it's a trend.

They're stuck with overpriced, stale designs, using technology which is behind the curve, and that have little to no value proposition to capture new consumers in significant numbers. When you're reduced to hope just to maintain your current user base, that's when you know a corporation has ran out of steam.

It's also clear Ive and pals have run out of brAun product pamphlets to copy from, in my own biased opinion obviously.

Edited 2013-09-11 00:45 UTC

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