Linked by Thom Holwerda on Tue 10th Sep 2013 18:25 UTC
Apple Apple's event is going on right now - and most of the new stuff already leaked weeks and months ahead of time. So, we're getting an iPhone 5S, an iPhone 5C, and iOS7 will be available later this month. I like the design of the 5C more than of the 5S; it's more playful, colourful - harking back to the coloured iMacs and PowerMac G3s. Too bad it doesn't come in red.

The fingerprint sensor in the 5S is interesting, but I wonder how accurate it will be in the real world; on top of that, with all the NSA news, I'm not particularly keen on Apple reading my fingerprint all the time. Supposedly, applications don't have access to it and it's not stored in the cloud, but I have little to no trust for companies.

The biggest news for me is the fact that the iPhone 5S has a new chip - the A7 - which has the honour of being the first 64bit chip inside a smartphone. iOS7 and first party Apple applications are all 64bit, and Xcode obviously supports it. While this obviously future-proofs the platform for more RAM, I wonder what other motives are involved here. ARM desktops and laptops, perhaps?

I doubt 64bit will provide much benefit today, but you have to hand it to Apple: at least they're done with the transition before it's even needed.

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iPhone 5c
by SonicMetalMan on Wed 11th Sep 2013 18:04 UTC
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I understand that the 5c is supposed to add a "low-cost" option for the masses but Apple just keeps missing the point, and the sales. It is fairly well documented that Apple was paying Foxcon around $200 for an iPhone 5 so the starting price point of a 5c still seems exorbitantly high. Apple is clueless when it comes to offering value.

I can walk into any Walmart in the US and purchase a Nokia Lumia 521 for $129 out the door. I would challenge Apple to offer anything even remotely close to that. You want market saturation, that's how you get it.

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