Linked by Thom Holwerda on Thu 19th Sep 2013 22:25 UTC

Great interview with Apple's executives.

When Apple got into the mobile business, it was Nokia’s world. The Finnish company was considered something of a miracle worker. "I'm old enough to remember when Nokia had margins of 25 percent, and there was absolutely no way they were going to be dislodged from their leadership position," says Kuittinen of research firm Alekstra. Says Cook, "I think [Nokia] is a reminder to everyone in business that you have to keep innovating and that to not innovate is to die."

Quite true. If a fingerprint scanner and a 64bit ARM chip are innovation, time will tell, but for now, Apple is surely still atop of its game. The amazing load of iOS 7 application updates and the rapid adoption of Apple's latest is testament to that.

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Apple Brand Power
by Adurbe on Fri 20th Sep 2013 10:13 UTC
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Apple IS and has utterly defined certain markets, but mobiles it hasnt in quite the same way..

iPad = tablets
iPod = MP3 player
iPhone = iPhone

They were skillful/lucky enough to release the first iPhone just when the move was away from phones towards smartphones and have come to have a large share of that market boon.

What the next "gamechanger" is, we obviously dont know (if you do, pm me ;) ) but that will then be when Apple is truely tested. Can it follow the new trend quickly enough or will it flounder trying for years to catchup (Nokia/Blackberry). Sometimes, not being in the first wave means you are to late..

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