Linked by Thom Holwerda on Thu 19th Sep 2013 22:25 UTC

Great interview with Apple's executives.

When Apple got into the mobile business, it was Nokia’s world. The Finnish company was considered something of a miracle worker. "I'm old enough to remember when Nokia had margins of 25 percent, and there was absolutely no way they were going to be dislodged from their leadership position," says Kuittinen of research firm Alekstra. Says Cook, "I think [Nokia] is a reminder to everyone in business that you have to keep innovating and that to not innovate is to die."

Quite true. If a fingerprint scanner and a 64bit ARM chip are innovation, time will tell, but for now, Apple is surely still atop of its game. The amazing load of iOS 7 application updates and the rapid adoption of Apple's latest is testament to that.

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RE[2]: Apple Brand Power
by JAlexoid on Fri 20th Sep 2013 11:27 UTC in reply to "RE: Apple Brand Power"
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In general - that is exactly why Google has all those strange ventures. Like Android itself - to make sure that their core business is stronger.

Google beat Microsoft because it developed and gave away that which Microsoft kept dear: source code to operating systems.

Last time I checked, Google did not beat Microsoft. Microsoft was(is being beaten in mobile) beaten by it's inability to move fast, not free OS.

Edited 2013-09-20 11:27 UTC

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