Linked by Thom Holwerda on Fri 20th Sep 2013 23:29 UTC
PDAs, Cellphones, Wireless

So, BlackBerry has just announced it's exciting the consumer market, focussing on the enterprise instead. Worse yet, it's cutting 4500 jobs, half its workforce, which is a statistic for us, but a disaster for those involved.

The company sold just 3.7 million smartphones in the second quarter, most of which ran the older BlackBerry 7 operating system instead of the new BlackBerry 10. This means the Z10 and Q10 have been unmitigated flops. Hardly surprising though - even random people such as myself knew BB10 was going to be a hard, if not impossible, sell.

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BYOD
by unoengborg on Sat 21st Sep 2013 08:52 UTC
unoengborg
Member since:
2005-07-06

In the age of bring your own device, leaving the consumer market would most likely be a disaster in the enterprise arena as well.

As far as I can tell, the linked article does not say anything about leaving the consumer market though, so I doubt this is the case

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