Linked by Thom Holwerda on Fri 20th Sep 2013 23:29 UTC
PDAs, Cellphones, Wireless

So, BlackBerry has just announced it's exciting the consumer market, focussing on the enterprise instead. Worse yet, it's cutting 4500 jobs, half its workforce, which is a statistic for us, but a disaster for those involved.

The company sold just 3.7 million smartphones in the second quarter, most of which ran the older BlackBerry 7 operating system instead of the new BlackBerry 10. This means the Z10 and Q10 have been unmitigated flops. Hardly surprising though - even random people such as myself knew BB10 was going to be a hard, if not impossible, sell.

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Sad
by transami on Sun 22nd Sep 2013 08:42 UTC
transami
Member since:
2006-02-28

They were in an unenviable position. Perceived as a New York posh accessory, too expensive for the masses, they felt they had too emulate Apple to stay relevant, but alienated much of their base in doing so.

They should have stick to their guns, innovated on their own, and downscaled to serve a smaller market share years ago. And now its too late.

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