Linked by Thom Holwerda on Fri 20th Sep 2013 23:33 UTC

Speaking at Microsoft's financial analysts meeting today, CEO Steve Ballmer was refreshingly realistic about the company's struggles in smartphones and tablets. "Mobile devices. We have almost no share."

Right. Now that Ballmer himself admits it, can we please settle the discussion? Windows Phone has been a failure up until now.

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RE[3]: Doesn't matter
by unclefester on Sun 22nd Sep 2013 09:27 UTC in reply to "RE[2]: Doesn't matter"
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A 99 dollar phone will not get Microsoft in the game unless the only game they want is the lowest end.

That's been the basic MS business plan for over 30 years. So far it has done very well for them.

MS will sell phones at cost to gain significant market share. When the cheap WP models become popular they will progressively move into higher end products while still selling cheap models.

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