Linked by Thom Holwerda on Fri 20th Sep 2013 23:29 UTC
PDAs, Cellphones, Wireless

So, BlackBerry has just announced it's exciting the consumer market, focussing on the enterprise instead. Worse yet, it's cutting 4500 jobs, half its workforce, which is a statistic for us, but a disaster for those involved.

The company sold just 3.7 million smartphones in the second quarter, most of which ran the older BlackBerry 7 operating system instead of the new BlackBerry 10. This means the Z10 and Q10 have been unmitigated flops. Hardly surprising though - even random people such as myself knew BB10 was going to be a hard, if not impossible, sell.

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by darknexus on Sun 22nd Sep 2013 23:03 UTC in reply to "RE: BYOD"
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If enterprises can focus on one Enterprise friendly device, as before, they would save in operating expenses, compliance, security (minus the NSA), and SW licensing costs such as mobile iron, etc. to attempt to lock down devices.

Which is precisely where Microsoft should be focusing WP and Surface right now. They've got the corporate infrastructure already: Exchange, Active Directory, SharePoint. Yet for some reason they are stupid enough to want to try and compete in the consumer space when there's a market just waiting for them. If they don't realize it soon, BB might gobble it up again assuming BB can get some management in there that has even a small clue about the current state of technology.

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