Linked by Thom Holwerda on Fri 20th Sep 2013 23:29 UTC
PDAs, Cellphones, Wireless

So, BlackBerry has just announced it's exciting the consumer market, focussing on the enterprise instead. Worse yet, it's cutting 4500 jobs, half its workforce, which is a statistic for us, but a disaster for those involved.

The company sold just 3.7 million smartphones in the second quarter, most of which ran the older BlackBerry 7 operating system instead of the new BlackBerry 10. This means the Z10 and Q10 have been unmitigated flops. Hardly surprising though - even random people such as myself knew BB10 was going to be a hard, if not impossible, sell.

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RE[3]: Surprised?
by hauger on Mon 23rd Sep 2013 11:29 UTC in reply to "RE[2]: Surprised?"
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You just don't get it. The consumers HAVE made their choice and BB isn't it. That's the way it's supposed to work. If you sell crappy, unwanted products, then you rightfully go out of business. If you think BB is so great, then go buy one of their products and help support them. I on the other hand will invest in competitive products that aren't brain-dead or crippled. The Playbook tablet was a sick joke. Who wants an underpowered tablet that has to be tethered to another expensive and underpowered BB phone just to read their email? Nobody.

And their latest phone offerings are comparable to what I was buying back in 2008. Sorry, but they deserve to go out of business.

No, in fact, I think it's you that doesn't get it. Agreed, the last 5 years of their history is the company trying to figure out how to survive in a consumer-driven world and failing terribly. The market in turn punished them strongly for it and rightfully so. They refocused and released bb10, which, if you'd used it, is a fluid, smooth modern OS containing features not found on competitor phones. Reviews at release all agreed with this sentiment. The market didn't give them a chance though thanks to their past record.

What's actually happened to date is what's supposed to happen, competition drove innovation and improvement, and it's evident when comparing BlackBerry today to BlackBerry from a few years ago. That's a good thing. The continued hate though is unwarranted, and make no mistake, the loss or another competitor is one more competitor that won't be contributing to competition, innovation, and improvement.

Too bad, since bb10 is actually quite good, some of its UI is already being adopted by other competitors.

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