Linked by Thom Holwerda on Thu 19th Sep 2013 22:25 UTC

Great interview with Apple's executives.

When Apple got into the mobile business, it was Nokia’s world. The Finnish company was considered something of a miracle worker. "I'm old enough to remember when Nokia had margins of 25 percent, and there was absolutely no way they were going to be dislodged from their leadership position," says Kuittinen of research firm Alekstra. Says Cook, "I think [Nokia] is a reminder to everyone in business that you have to keep innovating and that to not innovate is to die."

Quite true. If a fingerprint scanner and a 64bit ARM chip are innovation, time will tell, but for now, Apple is surely still atop of its game. The amazing load of iOS 7 application updates and the rapid adoption of Apple's latest is testament to that.

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RE[2]: Comment by BenGildenstein
by mkone on Tue 24th Sep 2013 00:14 UTC in reply to "RE: Comment by BenGildenstein"
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"It has a slightly faster CPU/GPU, a thumb scanner, a slightly better camera, a slightly different colour, and the OS has slightly different graphics and animation. These can certainly be considered innovations, but they are merely incremental improvements.

None of that is anything I need, little of it is something I want (if you could even call it wanting), and none of it is breaking any new ground. Innovative is absolutely not a word I would use to describe the iPhone 5s/5c. Not even close. Furthermore, you can debate whether or not some of that stuff qualifies as an improvement.

Every improvement is incremental. No one reinvents everything about anything anymore. The Samsung Galaxy S4 was an incremental improvement on the S3, as is the iPhone 5S over the iPhone 5.

According to Apple, they:
- Doubled the computing power of the new iPhone compared to the older one
- Improved the camera significantly
- Added a motion co-processor to offload background processing on to and to save battery life
- Added a two tone flash to improve pictures taken with the flash
- Overhauled the look and feel of iOS
- Included a fingerprint scanner on their phone
- 13 LTE bands on one phone
- Activation lock (that can't be defeated by doing a reset)

If you trawl back into the archives on this site, lesser innovations were greeted with much more hype here. Examples include:
- Face unlock
- Windowing on a phone (seriously)
- Dual camera
- Group play
- The much hyped NFC

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