Linked by Thom Holwerda on Wed 25th Sep 2013 10:38 UTC

I've been thinking a bit more about those iPhone 5C/5S weekend sales figures, and while it is certainly impressive, if you compare it to the iPhone 5's first weekend sales figures, it's actually quite a step backwards for Apple. The issue here - something many sites and even Apple itself doesn't want to focus on - is that the iPhone 5C/5S is available to a lot more people than the iPhone 5 was.

The iPhone 5 was available to 720 million people at launch, and sold 5 million units. This is a penetration of 0.69%. The iPhone 5C and 5S, however, are available to 2078 million people, and sold 9 million units, which constitutes a penetration of 0.43%. So, Apple has two new models to advertise and lure consumers with instead of one, and has a huge additional market (China) to address, yet it failed to capitalise on either of these two factors.

What this shows is that while the sales figure is still pretty darn impressive, it's not nearly as groundbreaking if you put it in perspective. Looking at it this way, the so-called record breaking 9 million figure can easily be explained away by Apple almost tripling its launch weekend audience, instead of an increasing popularity of the iPhone.

The only reason I'm writing this is to illustrate how numbers are entirely arbitrary, and it's easy to make silly comparisons and claim an arbitrary victory - or, change perspective a bit and claim arbitrary defeat, as I've done here.

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Iphone sales ..
by kristoph on Wed 25th Sep 2013 11:43 UTC
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Apple has been doing this at each launch. I mean, at each launch more markets are available on the first day. By the logic you put forth, Apple has been 'loosing' fr years as their penetration is decreasing each year.

The truth is that Apple simply ran out of phones and that's where their sales number came from (this has happened for many years now).

The real number is going to be the total sales over this quarter and next quarter. That will tell you the total number of iPhone sales and you'll be able to compare it to last year.

All that said I personally can't imagine Apple will have 80% sales growth on the iPhone. It's a premium product (even the 5c) and it's been available for years now to pretty much all the consumers who can afford it. Apple has an amazing satisfaction rating so upgrades will account for a good percentage of sales but I just don't see where Apple goes from here, in terms of market share, unless they make a real budget version. I know we all like to argue over how many people are switching from one platform to the other but, really, statistically, that's just a rounding error.

( Today, the 'real' budget versions come from secondary markets which are very strong. I sold my iPhone 4S for 65% of the price I paid for it, off contract, which is pretty insane given its 2 years old. Of course Apple makes nothing from this. )

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