Linked by Thom Holwerda on Tue 1st Oct 2013 17:18 UTC, submitted by Hiev
PDAs, Cellphones, Wireless

The latest smartphone sales data from Kantar Worldpanel ComTech, for the three months to August 2013, shows Windows Phone has posted its highest ever sales share of 9.2% across the five major European markets* and is now within one percentage point of iOS in Germany. Android remains the top operating system across Europe with a 70.1% market share, but its dominant position is increasingly threatened as growth trails behind both Windows and iOS.

Good news for Microsoft - bad news for Apple. Of course, we'll have to see how the iPhone 5S and 5C affect these numbers.

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Yes, worst time to sell and best time to buy for Microsoft.

It's pretty simple : shareholders wanted to cash a division they didn't think it could succeed or, probably, a division they had no will to wait for in order to show more positive signals. I don't think ALL shareholders thought that but the most influent ones for sure.

It takes time to climb from 0.something to success but they didn't want to wait, dealing with preassure on stocks and so on.

On the other side, Microsoft wanted to buy an already established and very innovative business, without bulding one themselves. They have plenty of cash to use and buying something out was the right choice.

The most important thing to consider is both Nokia and Microsoft surely had these numbers when they agreed to sell device division so they both knew that things were quickly improving.

If MS didn't act, they could be forced to pour much more cash to buy Nokia devices if they started to be successful. What it is weird is Nokia is willing to sell when its context is definitely improving. Don't forget 9.something is just an average but in many markets (and important ones) WP is already well over 10% and still improving.

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