Linked by Thom Holwerda on Thu 3rd Oct 2013 16:07 UTC

With the exception of Apple and Motorola, literally every single OEM we've worked with ships (or has shipped) at least one device that runs this silly CPU optimization. It's possible that older Motorola devices might've done the same thing, but none of the newer devices we have on hand exhibited the behavior. It's a systemic problem that seems to have surfaced over the last two years, and one that extends far beyond Samsung.

Pathetic, but this has been going on in the wider industry for as long as I can remember - graphics chip makers come to mind, for instance. Still, this is clearly scumbag behaviour designed to mislead consumers.

On the other hand, if you buy a phone based on silly artificial benchmark scores, you deserve to be cheated.

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Agreed. The integrated approach tends to create more efficient hardware and software

Yep. There is no doubt that developing software for fixed hardware can lead to a better experience compared to running on higher specification kit with software which caters for more devices.

That's something I believe many technology companies haven't yet grasped yet Apple has learned very well.

Games consoles and network appliances are obvious examples of where this also happens. I remember this thing called the Amiga too.

LTE integration had less to do with lack of resources than it did maximizing returns on their pre-manufactured products.

I was going to make an argument that Apple are not doing all these things solely to maximise the experience of their product (that's obviously very important to them too) but also not to offer so much that they can't offer a compelling upgrade in a year or so.

Yet, when I read your text, despite the general gist of 'Apple do everything perfect for our benefit', your quote is spot on.

Everything they do is to maximise returns.

I don't like most of it (not that I buy their stuff), I can almost admire the boldness of what they do especially as their fan base continues to increase and pay their homage, willingly in monetary form on a regular basis.

But let's not kid ourselves, Apple are not increasing the efficiency in the software of anything other than their current device. The widely accepted status quo is that Apple will cripple your previously buttery experience with a new OS and pretty much force you to upgrade because that's what brings them profit.

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