Linked by Thom Holwerda on Sat 5th Oct 2013 11:34 UTC

Microsoft is talking to HTC about adding its Windows operating system to HTC's Android-based smartphones at little or no cost, people with knowledge of the matter said, evidence of the software maker's struggle to gain ground in the mobile market.

Terry Myerson, head of Microsoft's operating systems unit, asked HTC last month to load Windows Phone as a second option on handsets with Google's rival software, said the people, who asked not to be identified because the talks are private. Myerson discussed cutting or eliminating the license fee to make the idea more attractive, the people said. The talks are preliminary and no decision has been made, two people said.

I hope HTC and every other Android OEM flips Microsoft the bird. The shoe's on the other foot now, Redmond.

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RE[2]: Comment by Hayoo!
by Hayoo! on Sun 6th Oct 2013 03:41 UTC in reply to "RE: Comment by Hayoo!"
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It all depends on what kind of deals are available. What most of vendors will try to avoid is "locking" i.e., to strongly attach its fate to one single platform. I fail to see how "dual boot" would not be a good compromise if the right incentives are provided.

I considered your idea quite a bit but still can't even imagine what incentives would be reasonable in this particular case. Dual-booting definitely is not a good idea due to the increased complexity it will add into the design, engineering, and after-sales stages.

Self-respecting vendors can't just provide two operating systems and leave them plagued with bugs. That, on the other hand, means they will have to come up with a way to partition both operating systems effectively such that whatever happens to one (e.g. full update, user-initiated factory reset) will not affect the other but, at the same time, both operating systems should be able to expose and access the same set of user data (contacts, messages, media, and other files). Otherwise, dual-booting will be pointless, users will be confused, and disappointment will follow right after the out-of-the-box excitement subsides.
Also, it is clear by now that what Nokia can do is limited. They have a known brand on Europe but probably will not have the same kind of favor among potential customers on other places of Earth, so, it does make sense to Microsoft to pursue regional alliances where it can leverage their presence and, perhaps this is exactly what they are doing.

Nokia still has prominence outside of North America, Antarctica, and the Arctic; but probably not for much longer, now that Microsoft is in charge.
On an old post, I said that MS should try to make OEM more than just that, they should try to enlist them as investors also by offering a participation on sales on MS stores by phones sold (like 1 to 2% of each item sold, for example), same with carriers. I still think it would be a good incentive for most of them.

Unfortunately, I'm an engineer, so my business analyses have to be taken with a grain of salt. However, I don't think investing or even participating in a competitor's endeavors would resonate well in the ears of business people, unless acquisition is part of their plan. My wife's former employer, one of the biggest processed food producers in the world, refused to take part in a joint Katrina aid campaigns initiated by a group of indirect competitors. It chose to kick off its own campaign instead and take all the media exposure to itself.

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