Linked by MOS6510 on Sun 6th Oct 2013 10:59 UTC

This wasn't Grignon's typical route to work. He was a senior engineer at Apple in Cupertino, the town just west of Campbell. His morning drive typically covered seven miles and took exactly 15 minutes. But today was different. He was going to watch his boss, Steve Jobs, make history at the Macworld trade show in San Francisco. Apple fans had for years begged Jobs to put a cellphone inside their iPods so they could stop carrying two devices in their pockets. Jobs was about to fulfill that wish. Grignon and some colleagues would spend the night at a nearby hotel, and around 10 a.m. the following day they - along with the rest of the world - would watch Jobs unveil the first iPhone.

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Rumour has it that Ives has researchers frantically looking for long lost Braun catalogues.

Joking or not, I believe this and am fine with it. Designers should look to the past for inspiration. Before I design something new I spend lots of time reviewing previous analog and digital versions of the concept, or try to find an object that embodies what I think the new product can be.

How would you feel if Ives was instead collecting secret internal design docs from other phone companies so the new iPhones can look exactly like the other companies smart phones?

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