Linked by Thom Holwerda on Wed 9th Oct 2013 23:22 UTC
PDAs, Cellphones, Wireless

This is quite possibly one of the most beautiful articles you'll ever read about Nokia's demise. Five years ago, in 2008, a journalist wrote a letter to Nokia, on his own behalf, as a regular person (so not as a journalist). In it, he detailed how Nokia phones used to be easy to use by everyone. However, the Nokia E51 he was using now was a complete mess, insanely hard to use. He ended the letter with prescient words: "This will cause problems for Nokia".

The letter made its way to Nokia, and apparently caused waves inside the company, up to the highest levels. Company executives wanted to explain the company's strategy to him, and eventually, one executive even met up with him on a personal note. After first parroting the usual corporate speak, the executive eventually broke.

"I agree completely with everything that you wrote in your letter and what you have said now."

I was astounded.

"I completely agree with you and I want to apologise on behalf of Nokia for producing a bad telephone for you."

Then he started to tell about how a top-secret project had been launched at Nokia, in which a completely new operating system was being designed. It would result in new kinds of telephones. They would be easy to use and they would change everything.

I met the director again a few years later.

Then it turns out that he had been talking about the Meego. However, the project moved forward slowly, and finally the new CEO Stephen Elop shelved it completely.

This same Nokia executive took one of the many original iPhones Nokia bought home right after it was released.

As an experiment, he gave the telephone to his daughter, and she learned to use it immediately.

In the evening as the parents were going to bed, the drowsy four-year-old appeared at their bedroom door with a question: "Can I take that magic telephone and put it under my pillow tonight?"

That was the moment when the Nokia executive understood that his company was in trouble.


Permalink for comment 574627
To read all comments associated with this story, please click here.
Member since:

Of course Nokia is no longer the Nokia you worked for at the time you worked for them, but trying to attribute a singular identity to a company that has had many doesn't make sense, former employee or not.
This equivocation with death or even something remotely negative is disgusting and should be beneath others here.
I shouldn't really expect more from card carrying members of the always wrong club though.

Yes Nelson, you are correct. In reality, Nokia still exists as a company who manufactured electronic products. Previously, we have been using a Nokia network router provided by our ISP.
What you Nelson failed to realized is that in the context of being a Smartphone manufacturer, Nokia failed, and that is what we are talking about in this thread I believe. I am not talking about Nokia's profitability, my argument in this post is Nokia no longer exists as a Smartphone manufacturer in the meantime, I don't know if years ahead they can start developing a Smartphone if they want? But as of today, they failed, and failed miserably.

Reply Parent Score: 2