Linked by Thom Holwerda on Wed 16th Oct 2013 08:46 UTC

Apple has told two suppliers of its lower-cost iPhone 5C that it is reducing orders in the fourth quarter, according to a report by Dow Jones news agency Wednesday, raising concerns about weaker-than-expected demand for the new product.

Apple began selling it's the new low-price option last month in 11 markets, including the U.S. and China, but consumers have focused on the more expensive 5S model, which was launched at the same time.

While demand for the costlier version, that comes with a fingerprint sensor and faster chips, outstripped expectations - especially the gold-colored version - the iPhone 5C has failed to generate as much interest.

Leave it to the media to turn higher-than-expected demand for the more expensive model into bad news.

Permalink for comment 574795
To read all comments associated with this story, please click here.
Demand cycles
by Bill Shooter of Bul on Wed 16th Oct 2013 13:05 UTC
Bill Shooter of Bul
Member since:

Well, I know a number of teenagers. Those that have purchased a new iphone recently have all chosen the 5c due to the color options. However, these are the consumers that buy when they can get a new subsidized phone, not just because there is a new phone.

I've always thought that most new iphone purchases around the time of a release are those that must have the latest and don't mind not getting the subsidized price. For those consumers, its obvious to me, that they would want the device with the newer hardware inside with the higher price tag.

I think 5c phones will eventually be a hit as price conscious consumers phone contracts come up for renewal, but it will be a slower uptake.

Reply Score: 2