Linked by Thom Holwerda on Mon 28th Oct 2013 14:26 UTC
Apple

This fascinating documentary was filmed from December 1985 to March 1986 at NeXT's team retreat in Pebble Beach. It offers a rare glimpse of Steve's vision, aspirations and managerial approach.

Remarkable documentary - several planning meetings and discussions during NeXT's early days, with Steve Jobs and his team, many of which also worked on the Macintosh. You have to see this.

Via Typographica.

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by pandronic on Tue 29th Oct 2013 10:03 UTC
pandronic
Member since:
2006-05-18

As much as I don't like Steve Jobs as a character and I despise the legacy he left behind, I have to give him props for being one hell of a business man. That being said I don't think he should be mentioned or celebrated for more than that. He wasn't a visionary, he didn't invent anything, his company didn't invent much either, he just saw an opportunity and exploited it all the way to the bank. In doing so, he did irreparable damage to the computing world.

When Jobs took over Apple, computing and devices in general were not very user friendly and generally suited for professionals and power users. This was undoubtedly bad for the computer illiterate. A solution was needed. Jobs saw that and rolled out his solution: make every computing device an appliance with strict limits, so the common user, no matter how inept he/she is can't break it. Couple that with the fact that Apple marketed its devices as status raising, must have, cool and youthful and you have a hit. Don't get me wrong, that's no small feat and he should be appreciated for his business and marketing prowess.

So to sum it up - he saw there was a need for appliance-type devices, he took existing technology and slapped it together, locked it down heavily so the **silly** user couldn't damage it or push it to its limits performance-wise, made it work well for some VERY limited, but common usage scenarios, made it look all cool and hip, lied about being innovative and revolutionary so users would feel good about it and cashed in on that. That's all there is to it.

On the other hand, because of his influence, because he showed the world that there are money to be made by exploiting the technologically challenged, even to this day everyone is dumbing down their platforms, everyone is locking them like there's no tomorrow and everyone is imposing horrible restrictions on software developers. Wouldn't we live in a better world if instead of catering to the uneducated, we would educate them?

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