Linked by Thom Holwerda on Wed 6th Nov 2013 09:01 UTC

Dieter Bohn, for The Verge:

So for a long time now, we've found ourselves asking the two questions again and again: what exactly is Google trying to accomplish with the Nexus program and what's the strategy with these Android updates? We sat down with three of the four main leaders of the Android team to ask those questions yet again. "Nexus stands for high specs at a really fair price," says Hiroshi Lockheimer, vice president of engineering for Android. "The other thing is the updates come directly from Google. Those are the attributes of Nexus that I think people have really enjoyed and we're not changing that strategy."

Yet while Google's answers to these two questions have been remarkably consistent over the past couple of years (and remains consistent today), the Nexus 5 and KitKat themselves seem to give us a different answer than their predecessors. The hardware and the software tell a more ambitious story: older Nexus devices were Android phones, but the Nexus 5 is the first true Google phone.

Something is happening in the Android world.

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Let's hope the manufacturers now *stop* with their bloatware and sell us devices with Stock Android. If Samsung, HTC, LG and so on think they have useful additions or replacements, let them offer those as apps in Google Play.

Better yet: give a choice to Android users at the first boot whether you want Google's ecosystem, or Samsung's, or Nokia's, or whatever. Some of us are still reluctant to play in Google's ecosystem.

Also, since I'm here, let me express my disappointment at Google for dropping updates for the Galaxy Nexus, a device that was still available for new purchase in their Play Store last October (ask me how I know). We purchased a Nexus 4 as the price dropped, but this poor showing of support for the "pure Android experience" has left us open to other products for our Christmas tablet purchase.

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