Linked by Thom Holwerda on Wed 6th Nov 2013 09:01 UTC

Dieter Bohn, for The Verge:

So for a long time now, we've found ourselves asking the two questions again and again: what exactly is Google trying to accomplish with the Nexus program and what's the strategy with these Android updates? We sat down with three of the four main leaders of the Android team to ask those questions yet again. "Nexus stands for high specs at a really fair price," says Hiroshi Lockheimer, vice president of engineering for Android. "The other thing is the updates come directly from Google. Those are the attributes of Nexus that I think people have really enjoyed and we're not changing that strategy."

Yet while Google's answers to these two questions have been remarkably consistent over the past couple of years (and remains consistent today), the Nexus 5 and KitKat themselves seem to give us a different answer than their predecessors. The hardware and the software tell a more ambitious story: older Nexus devices were Android phones, but the Nexus 5 is the first true Google phone.

Something is happening in the Android world.

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hose are hardware companies making money from selling hardware. Software additions are here to allow them to differentiate their hardware from other manufacturers and to allow them to sell this hardware at a premium price eventually.

Today, it is almost impossible to make hardware which is so much better than your competitor that you can successfully compete against Samsung behemoth or chinese OEM. And if you do so, your competitors are fast at copying your ideas.

Haven you ever met somebody who bought a specific smartphone, tablet or laptop because of "vendor-added quality software"?

The techies I know tend to prefer the "barebones" versions, whereas regular users decide based on price or "oh it's so pretty". Never heard any praise the quality-added crapware, while several have said they disliked it.

Companies should fire all those cocaine-snorting social-media-savvy marketing droids and perhaps, y'know, listen to their users.

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