Linked by Thom Holwerda on Wed 6th Nov 2013 09:01 UTC

Dieter Bohn, for The Verge:

So for a long time now, we've found ourselves asking the two questions again and again: what exactly is Google trying to accomplish with the Nexus program and what's the strategy with these Android updates? We sat down with three of the four main leaders of the Android team to ask those questions yet again. "Nexus stands for high specs at a really fair price," says Hiroshi Lockheimer, vice president of engineering for Android. "The other thing is the updates come directly from Google. Those are the attributes of Nexus that I think people have really enjoyed and we're not changing that strategy."

Yet while Google's answers to these two questions have been remarkably consistent over the past couple of years (and remains consistent today), the Nexus 5 and KitKat themselves seem to give us a different answer than their predecessors. The hardware and the software tell a more ambitious story: older Nexus devices were Android phones, but the Nexus 5 is the first true Google phone.

Something is happening in the Android world.

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Those who understand "value-add".

Except those other phones are not really value add. Yes they have some different features, and some features are better than the Nexus 5, but other features are worse. The Galaxy S4 has removable battery and an SD card slot, but it is also hugely slower than the Nexus.
The Note is a different category entirely so not comparable.
Moto X is a failure by all accounts, so clearly it's not that compelling even before the Nexus 5 came out.

There will always be a market for other Android phones of course, but will there be a market at $200-$300 more than the Nexus when the Nexus is already top of the line in terms of hardware?

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