Linked by Thom Holwerda on Wed 6th Nov 2013 09:01 UTC

Dieter Bohn, for The Verge:

So for a long time now, we've found ourselves asking the two questions again and again: what exactly is Google trying to accomplish with the Nexus program and what's the strategy with these Android updates? We sat down with three of the four main leaders of the Android team to ask those questions yet again. "Nexus stands for high specs at a really fair price," says Hiroshi Lockheimer, vice president of engineering for Android. "The other thing is the updates come directly from Google. Those are the attributes of Nexus that I think people have really enjoyed and we're not changing that strategy."

Yet while Google's answers to these two questions have been remarkably consistent over the past couple of years (and remains consistent today), the Nexus 5 and KitKat themselves seem to give us a different answer than their predecessors. The hardware and the software tell a more ambitious story: older Nexus devices were Android phones, but the Nexus 5 is the first true Google phone.

Something is happening in the Android world.

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Google wants to follow Apple with its iPhone model, ie. premium devices, but in doing so will fragment the Android ecosystem.

Uhh.. No. Google is doing the exact opposite of Apple.

Google is selling the hardware at cut rate prices in order to get people using their software (and seeing their ads, which is how they make their money). Apple is sticking to their premium hardware prices and increasingly making their software free to encourage people to buy the hardware.

Edited 2013-11-07 03:21 UTC

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