Linked by Thom Holwerda on Fri 8th Nov 2013 11:43 UTC

While Microsoft has demonstrated early versions of the Xbox One user interface and base operating system in the past, previous demos have been carefully choreographed affairs operated completely by company representatives. So I was very excited to get my first actual hands-on (and voice-on) test of the Xbox One's underlying platform at a Microsoft-hosted event last week (even if it was partially guided by two Xbox representatives who sometimes took control or suggested what I should try).

While an hour is hardly enough time to get a comprehensive feel for all of the console's system-level controls and features, I came away from the demo surprisingly enthusiastic about the multitasking and voice control features that I had come in rather pessimistic about.

Looks impressive, but I'm not sure any of this actually enhances the, you know, games.

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by TheIdiotThatIsMe on Fri 8th Nov 2013 15:20 UTC
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Looks impressive, but I'm not sure any of this actually enhances the, you know, games.

To be fair, I don't believe the Xbox One was meant to be a pure games machine. IMO, Xbox as a brand is moving away from exclusively games to a broader entertainment/lifestyles brand; hence Xbox Music, Xbox Video, Xbox Fitness, etch, especially with the availability of much of this on Windows 8, Windows Phone, and even android and iOS (with Xbox Music). It also shows why there's so many cable apps now on the 360, and I'm sure that'll only expand with the One.

It's a gamble for sure, as there's a chance the focus change could backfire among "hardcore" gamers, but it also opens up more revenue channels through the Xbox brand, where depending on what source you're reading is in serious need of mitigating losses/return to profitability. It also helps hedge the brand across multiple mediums where there's explosive growth (such as mobile). The games industry, as large as it is, is hypercompetitive, and this shift could help differentiate the Xbox without competing on pure price/specs.

I don't know if the Xbox One has ever been sold as a pure games machine. Yes, it's obviously a main point and one that will be advertised the most, but even from it's initial reveal it's always been aimed at a much broader idea -entertainment. Hence the "all in one entertainment machine", and the name Xbox One.

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