Linked by Thom Holwerda on Fri 15th Nov 2013 22:50 UTC
PDAs, Cellphones, Wireless

I bought a Droid 4 twenty-one months ago.

As a devout user of physical QWERTY keyboards, I'm pretty sure I'm screwed.

Great article by Sean Hollister on the demise of the QWERTY slider. In the article, Hollister speaks with Doug Kaufman, manager of handset strategy for Sprint, and his revelations are intriguing - it's not so much that people do not want hardware keyboards; it's that people want iconic, flagship phones - like the S4, like the 5S - with huge marketing pushes. Since nobody is pushing a flagship QWERTY slider... Nobody buys them. However, when you ask consumers what they want, physical keyboards are very, very popular.

And so, Kaufman admits: if there was an HTC One or Galaxy S4, a top-of-the-line phone, but with a keyboard - it would sell.

Permalink for comment 576977
To read all comments associated with this story, please click here.
RE[3]: Hand script
by Lennie on Sun 17th Nov 2013 09:49 UTC in reply to "RE[2]: Hand script"
Member since:

There is something else I noticed in the article:

"and how written communication has become less critical for the smartphone audience. If a picture tells a thousand words, how many can you convey with a Vine or a YouTube clip?"

"There became this interesting tension where people wanted to see information, but they didn't need input as much,"

Basically, the whole Post-PC era where people are more consumers instead of producers.

Basically, most people don't need a keyboard because they don't produce as much. They mostly consume.

Reply Parent Score: 3