Linked by Thom Holwerda on Tue 26th Nov 2013 21:36 UTC
Windows

What's the current Windows Phone landscape look like? There's really no better way to tell than by looking at the data from AdDuplex. The cross-promotion network for both Windows Phone and Windows 8 gives us insight that we might not get from places like IDC or comScore. We’ve got the report for this month and so far the biggest trend for this month is that the Lumia 520 continues to dominate.

Telling numbers. Cheap Lumia's dominate the Windows Phone market, with flagship devices taking a backseat. On top of that, Nokia absolutely owns Windows Phone now - more than 90% of Windows Phone devices currently in use are Nokia's. This means that effectively, Windows Phone is now a Microsoft platform in both software and hardware, which comes as no surprise since HTC and Samsung aren't really feeling it anymore.

Also interesting is that Windows Phone 7 is still quite important - almost 25% of Windows Phone devices run 7.x. This means that if application developers want to focus on the latest and greatest alone, they'll have to forego 25% of the already relatively small Windows Phone userbase.

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RE: Comment by Nelson
by reduz on Wed 27th Nov 2013 00:53 UTC in reply to "Comment by Nelson"
reduz
Member since:
2006-02-25

I'm not really sure if it's the success of Windows Phone as much as people's trust in Nokia.

I'm inclined to think it's the later because a) most of the sales were from the cheap models, which are sturdy as hell (The 620 is strong like a brick). b) other Windows Phone vendors got zero interest.

It will be interesting to see if they can keep the momentum once they lose the Nokia brand, as the Microsoft brand is not nearly as strong.

Reply Parent Score: 6