Linked by Thom Holwerda on Tue 26th Nov 2013 21:36 UTC

What's the current Windows Phone landscape look like? There's really no better way to tell than by looking at the data from AdDuplex. The cross-promotion network for both Windows Phone and Windows 8 gives us insight that we might not get from places like IDC or comScore. We’ve got the report for this month and so far the biggest trend for this month is that the Lumia 520 continues to dominate.

Telling numbers. Cheap Lumia's dominate the Windows Phone market, with flagship devices taking a backseat. On top of that, Nokia absolutely owns Windows Phone now - more than 90% of Windows Phone devices currently in use are Nokia's. This means that effectively, Windows Phone is now a Microsoft platform in both software and hardware, which comes as no surprise since HTC and Samsung aren't really feeling it anymore.

Also interesting is that Windows Phone 7 is still quite important - almost 25% of Windows Phone devices run 7.x. This means that if application developers want to focus on the latest and greatest alone, they'll have to forego 25% of the already relatively small Windows Phone userbase.

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RE: Comment by Nelson
by ricegf on Wed 27th Nov 2013 10:47 UTC in reply to "Comment by Nelson"
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Yes, Nokia sold more phones this quarter then last. But taking a percentage change in a market percentage can be very misleading when dealing with small players like Nokia - though the press certainly loves the underdog angle.

Apple actually had a larger increase in number of phone sold than Nokia - and this in the quarter *before* the iPhone 5 release, typically the calm before the storm.

The jump in Android sales was, of course, massively larger than Nokia's.

So while Nokia sales are definitely trending in the right direction, they are still losing ground in raw numbers. The next few quarters will tell if Microsoft can buy enough market share for their new division to stick around, or if the rash of new platforms landing next year will steal their momentum. Or whether the market will become Android and debris (God forbid!).

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