Linked by Thom Holwerda on Tue 26th Nov 2013 23:03 UTC
Microsoft

Microsoft has enlisted the reality-television series "Pawn Stars" in its ongoing campaign to bash rival Google.

An online video ad released Tuesday mimics the plot set up of "Pawn Stars," which features people toting precious or odd objects for appraisal at a Las Vegas pawn shop. In Microsoft's fictional telling, a woman is trying to trade in a Chromebook, a no-frills laptop powered by Google software.

"The only problem with Microsoft is they just have no taste, they have absolutely no taste."

Permalink for comment 577566
To read all comments associated with this story, please click here.
Comment by MOS6510
by MOS6510 on Wed 27th Nov 2013 14:36 UTC
MOS6510
Member since:
2011-05-12

I've just watched the video.

The first thing I noticed is that the Pawn Stars have become older than they are on Discovery Channel.

This scene was staged of course, but it does make me wonder how real Pawn Stars is on TV.

With these reality shows you have to take notice where the camera crew is. In Pawn Stars they take to people outside the store, then the crew is in the store and the seller walks in. So if this is real they intercepted someone outside, had him wait until the camera crew was inside and gave him a signal to enter. The Pawn Stars saw the camera crew enter so they knew something was going to happen.

And when something happens they switch camera view a number of times. So either it is staged and they edit stuff or they have multiple camera crews, which I doubt. And for some reason all the visitors in the shop always ignore the camera crew(s).

At the end of the show the camera crew is always in place and filming when a funny dialoge happens.

So Google may f*ck us over with their spying and crappy products, but I suspect Pawn Stars are too, because it's not reality TV at all (like most or perhaps all reality TV).

Reply Score: 2