Linked by Thom Holwerda on Tue 26th Nov 2013 23:03 UTC

Microsoft has enlisted the reality-television series "Pawn Stars" in its ongoing campaign to bash rival Google.

An online video ad released Tuesday mimics the plot set up of "Pawn Stars," which features people toting precious or odd objects for appraisal at a Las Vegas pawn shop. In Microsoft's fictional telling, a woman is trying to trade in a Chromebook, a no-frills laptop powered by Google software.

"The only problem with Microsoft is they just have no taste, they have absolutely no taste."

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This hits the weakness common to all vendors - no exception (as far as I am aware).

Having web-apps and using cloud storage works fine in an urban area well served in all kings of wireless networking connections.

However - not so in a rural area.

Maybe, rather than trying to bash each others, Apple, Google, and Microsoft would be better (for us, the users), to come-up with a common API set capable of transparently dealing with the loss of wireless connectivity once one travels away from urban centers and major highways. That would be money well spent.

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