Linked by Thom Holwerda on Tue 26th Nov 2013 23:03 UTC
Microsoft

Microsoft has enlisted the reality-television series "Pawn Stars" in its ongoing campaign to bash rival Google.

An online video ad released Tuesday mimics the plot set up of "Pawn Stars," which features people toting precious or odd objects for appraisal at a Las Vegas pawn shop. In Microsoft's fictional telling, a woman is trying to trade in a Chromebook, a no-frills laptop powered by Google software.

"The only problem with Microsoft is they just have no taste, they have absolutely no taste."

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RE[3]: Comment by MOS6510
by Morgan on Thu 28th Nov 2013 00:42 UTC in reply to "RE[2]: Comment by MOS6510"
Morgan
Member since:
2005-06-29

Pretty much all US-based "reality" TV is heavily scripted. Even Cops, which helped to start the reality craze over 20 years ago, has had scenes that were occasionally re-shot or embellished. Then you have the other end of the spectrum, shows like The Hills where it's painfully obvious that it's a fully scripted, fictional drama, shot in high framerates to make it appear like a reality show. The only thing "real" about that show was that they used the actors' real names for the characters.

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