Linked by Thom Holwerda on Mon 2nd Dec 2013 23:52 UTC
In the News

We're excited to share Prime Air - something the team has been working on in our next generation R&D lab.

The goal of this new delivery system is to get packages into customers' hands in 30 minutes or less using unmanned aerial vehicles.

On the one hand, this is insanely cool, awesome, and scifi.

On the other hand, with timeframes like this and the big 60 Minutes reveal, it smells like a marketing trick during the holiday shopping season.

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It's all moot, they aren't really going to be shipping via drones any time in the next ten years, if ever. It's a marketing ploy designed to get people talking about Amazon during the holiday buying season.

Just like we are doing now.

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