Linked by Thom Holwerda on Mon 2nd Dec 2013 23:52 UTC
In the News

We're excited to share Prime Air - something the team has been working on in our next generation R&D lab.

The goal of this new delivery system is to get packages into customers' hands in 30 minutes or less using unmanned aerial vehicles.

On the one hand, this is insanely cool, awesome, and scifi.

On the other hand, with timeframes like this and the big 60 Minutes reveal, it smells like a marketing trick during the holiday shopping season.

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by jackastor on Tue 3rd Dec 2013 14:33 UTC
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At best they would be able to provide this service to a select few strategically located customers, who would each likely have to pay a membership fee to cover the maintenance/insurance cost of the drone to make it even worth Amazon's effort.

But how frequently does the average person need something the size and weight of a loaf of bread delivered to their house in 30 minutes? Amazon would need insanely full inventory warehouses EVERYWHERE just waiting for people to place an order.

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