Linked by Thom Holwerda on Mon 2nd Dec 2013 23:52 UTC
In the News

We're excited to share Prime Air - something the team has been working on in our next generation R&D lab.

The goal of this new delivery system is to get packages into customers' hands in 30 minutes or less using unmanned aerial vehicles.

On the one hand, this is insanely cool, awesome, and scifi.

On the other hand, with timeframes like this and the big 60 Minutes reveal, it smells like a marketing trick during the holiday shopping season.

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A better, simpler (but not as cool) plan
by amadensor on Tue 3rd Dec 2013 19:02 UTC
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I live near a place called Sierra Trading Post. They have good deals on outdoor gear. They do have a retail store, but the majority of their business is online. If you order something online, or if it is not in the store, you can go to the warehouse next door and pick it up. Maybe Amazon would be best served by a pick up window at their fulfillment centers. If you choose pick it up there as a shipping option, it goes to the desk instead of out as a parcel. Simple to implement, inexpensive, proven, and takes care of the issue of super quick fulfillment.

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