Linked by Thom Holwerda on Fri 6th Dec 2013 00:23 UTC
PDAs, Cellphones, Wireless

RIM grew into one of the world's most valuable tech companies. The BlackBerry became the indispensable accessory of business executives, heads of state, and Hollywood celebrities - until iPhone and Android came along and spoiled the party. Today the company, which has been renamed, simply, BlackBerry, is burning through cash as sales keep falling. On Nov. 21, BlackBerry shares closed at just above $6, the lowest it's been in almost 15 years.

Over the last two months, Bloomberg Businessweek spoke to dozens of current and former BlackBerry employees, vendors, and associates. Here is their account of the thrill of BlackBerry's ascension - and the heartache of watching its demise.

Aside from of course the personal tragedies that may arise from a possible complete BlackBerry collapse, I have little to no connection to the company or its products.

Except for one product.

I hope they release it as open source before it's too late.

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People don't buy iPhones instead of Blackberry or WP because iPhone has a better OS or better hardware, they buy it because they *think* they like the design and because is trendy and fashionable.

Really!? How do you know that? You went and interviewed everybody?

Whether a product is cool or not is temporary. Apple was not cool when they launched the iPod, and they weren't really still that popular when the iPhone launched. The iPhone was radically better than other smartphones, and that is why it became popular. The combination of better hardware+software, high prices and good marketing made the iPhone cool.

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