Linked by Thom Holwerda on Fri 6th Dec 2013 00:23 UTC
PDAs, Cellphones, Wireless

RIM grew into one of the world's most valuable tech companies. The BlackBerry became the indispensable accessory of business executives, heads of state, and Hollywood celebrities - until iPhone and Android came along and spoiled the party. Today the company, which has been renamed, simply, BlackBerry, is burning through cash as sales keep falling. On Nov. 21, BlackBerry shares closed at just above $6, the lowest it's been in almost 15 years.

Over the last two months, Bloomberg Businessweek spoke to dozens of current and former BlackBerry employees, vendors, and associates. Here is their account of the thrill of BlackBerry's ascension - and the heartache of watching its demise.

Aside from of course the personal tragedies that may arise from a possible complete BlackBerry collapse, I have little to no connection to the company or its products.

Except for one product.

I hope they release it as open source before it's too late.

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arpan
Member since:
2006-07-30

The Q10 was launched in 2013, right? Long after iPhone & Android had displaced Blackberries.

Basically, all their previous attempts to compete with the iPhone & Android were both too late and also extremely poor. The Q10 was one fo the first smartphones from Blackberry that was decent, but their customers had already moved on. If they want people to switch back, they need something that is better, not something that is still only catching up to the competition.

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