Linked by Thom Holwerda on Sat 7th Dec 2013 00:55 UTC

"It's pretty much a brick," says Pawn Stars' Rick Harrison as he rejects a Samsung Chromebook brought in by an actor playing a customer. Microsoft really doesn't want you buying this thing.

But why? Just how big of a threat are Chromebooks, Google's oft-ridiculed web-only laptops, to Microsoft's core business?

I'm puzzled too. It doesn't seem like Chromebooks are that big of a threat - why create terrible advertisements that only provide Google with free publicity?

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Comment by Flatland_Spider
by Flatland_Spider on Sat 7th Dec 2013 02:38 UTC
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Chrome is the gateway drug and Chromebooks are the full on addiction.

Google has successfully turned Chrome into a runtime environment and created an app ecosystem that is platform independent. Once people are using Chrome apps the obvious conclusion is to get rid of OS X or Windows and use an operating system dedicated to running Chrome.

Chrome was a great play, and Google has done a good job of looking where the others weren't while hiding its hand. Mozilla had an inkling of this with Prism, but that was more about being a code base to build applications off of. Google Gears was a first tentative attempt at creating offline web applications, but it was always limited by being an add on. Chrome is about being everything to the application. Everyone else was looking at the web browser as being a portal to web apps running on servers, and Google was looking at erasing the line between the two by making Chrome a runtime environment.

Now that I think about it, this is very similar to what Palm did with the OS on the Pre. It would be interesting to know how much inspiration came from Palm, or if Google was already working independent of Palm.

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