Linked by Thom Holwerda on Fri 6th Dec 2013 00:23 UTC
PDAs, Cellphones, Wireless

RIM grew into one of the world's most valuable tech companies. The BlackBerry became the indispensable accessory of business executives, heads of state, and Hollywood celebrities - until iPhone and Android came along and spoiled the party. Today the company, which has been renamed, simply, BlackBerry, is burning through cash as sales keep falling. On Nov. 21, BlackBerry shares closed at just above $6, the lowest it's been in almost 15 years.

Over the last two months, Bloomberg Businessweek spoke to dozens of current and former BlackBerry employees, vendors, and associates. Here is their account of the thrill of BlackBerry's ascension - and the heartache of watching its demise.

Aside from of course the personal tragedies that may arise from a possible complete BlackBerry collapse, I have little to no connection to the company or its products.

Except for one product.

I hope they release it as open source before it's too late.

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So, let me get this straight, the only reason you bought the Q10 was because people were criticizing it.

You didn't buy it because it was a great phone, or because a Blackberry ad impressed you with some unique feature of the phone. You bought it because you were curious.

Now, how many other people would do that? Do you think that Blackberry can survive on the curiosity of a few geeks like us? And that is the reason that RIM is failing, it has failed to give a convincing reason to people to buy a blackberry.

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