Linked by Thom Holwerda on Fri 6th Dec 2013 00:23 UTC
PDAs, Cellphones, Wireless

RIM grew into one of the world's most valuable tech companies. The BlackBerry became the indispensable accessory of business executives, heads of state, and Hollywood celebrities - until iPhone and Android came along and spoiled the party. Today the company, which has been renamed, simply, BlackBerry, is burning through cash as sales keep falling. On Nov. 21, BlackBerry shares closed at just above $6, the lowest it's been in almost 15 years.

Over the last two months, Bloomberg Businessweek spoke to dozens of current and former BlackBerry employees, vendors, and associates. Here is their account of the thrill of BlackBerry's ascension - and the heartache of watching its demise.

Aside from of course the personal tragedies that may arise from a possible complete BlackBerry collapse, I have little to no connection to the company or its products.

Except for one product.

I hope they release it as open source before it's too late.

Permalink for comment 578195
To read all comments associated with this story, please click here.
Member since:

I agree with this 100%, BB's biggest rival wasnt iOS or Android, it was Microsoft.

Anyway, as a BB10 developer, Blackberry was doing everything right on the SDK side, their platform SDK was amazing. It supported all the major languages (Java, C++, Flash, HTML/JS...and even Android!), it was clean and fast. It ran on Linux, Windows, Mac, etc.

My .02 cents on one simple thing i thought they were going to do to deal with the "app gap". I thought RIM was going to allow the google play store on their devices. I know that sounds "crazy" but again, i dont think android/iOS is their biggest issue. BB10 has this great feature, where you can have multiple workspaces, one for personal applications and data, and "work/corporate" spaces, that are controlled by your company IT department. If they set it up to where your google play store apps were sandboxed as well...either only available on the "personal" workspace area OR better yet create a third workspace thats just for android applications that has limited access and communication (or maybe none) with the personal side...and NO access to the corporate workspaces....i think that would have really steamed the flow of users who just needed their favorite android podcatcher or todo list app, or little time-sink game. They could have also positioned themselves as the "secure" way to use android applications....taking a little jab at google. And before you say google charges for the play store...RIM/Blackberry could have charged extra for this feature, making it cost neutral for them (How does $30 bucks sound to allow google play store compad?...).

Just an aside, B10 was almost there, the early beta playbook software with android compatibility allowed for you to install the google play store and install google apps. RIM removed play store compatibility for the final release. Though you could still "sideload" (using a web app provided by RIM) android apps...which you can to this day btw I dont know if the full release of BB10 on the Q10, Z10 allow it though, maybe someone who owns them can chime in.

Reply Parent Score: 1