Linked by Thom Holwerda on Sat 7th Dec 2013 00:55 UTC

"It's pretty much a brick," says Pawn Stars' Rick Harrison as he rejects a Samsung Chromebook brought in by an actor playing a customer. Microsoft really doesn't want you buying this thing.

But why? Just how big of a threat are Chromebooks, Google's oft-ridiculed web-only laptops, to Microsoft's core business?

I'm puzzled too. It doesn't seem like Chromebooks are that big of a threat - why create terrible advertisements that only provide Google with free publicity?

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RE: Microsoft Office
by MichaelH on Sun 8th Dec 2013 18:45 UTC in reply to "Microsoft Office"
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It's actually worse than that for Microsoft. Through bundling deals, and general market dominance, they've made sure that people think a computer means Windows. Apple's had its own niche at the high end, but for the general public Macs were this weird special type of computer that doesn't run anything.

Chromebooks make the case that you can have a computer that's not running Windows and still do what you want, and they do it at a price point that makes the masses notice. Even if a non-tech user decides to get a Windows laptop anyway, they've had to think, "Well, I can get this Chromebook. It's cheap, gets no viruses, and has great battery life. Ehh...but maybe I'll want to pirate a game some day. I'll get what I know." Then when their computer stops working or runs really slow or they're fighting with the Windows 8 interface on a non-touch-screen laptop, they'll remember they had options. And puts a crack the dam around Microsoft's laptop+desktop market dominance.

That's what Microsoft is scared of.

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