Linked by Thom Holwerda on Wed 11th Dec 2013 13:40 UTC

The Verge is reporting that Microsoft is considering making Windows RT and Windows Phone free for OEMs, to combat Android.

We understand that any decision to axe the license fees for Windows Phone and Windows RT would be backed by a push for revenue from Microsoft’s apps and services. Microsoft has been experimenting with ads in Windows 8 apps, and any associated revenue from those apps and the company’s built-in Bing search results would help offset the lack of license fees. Microsoft would also push consumers to subscribe to services like SkyDrive, Office, and Skype for additional revenue.

So, let me get this straight. In April this year, a Microsoft-sponsored antitrust complaint about Android had this to say:

Google's predatory distribution of Android at below-cost makes it difficult for other providers of operating systems to recoup investments in competing with Google's dominant mobile platform.

And we have the whole Scroogled campaign (I felt dirty just for visiting that site).

And now they're considering doing the exact same things they claim Google is doing unfairly? Does this company have any internal consistency whatsoever?

Permalink for comment 578501
To read all comments associated with this story, please click here.
RE[2]: Comment by Sisora
by darknexus on Wed 11th Dec 2013 17:08 UTC in reply to "RE: Comment by Sisora"
Member since:

Seems to me some people will pay a premium to avoid the Google ads. I mean if what you say were true, then iPhone wouldn't be as financially successful as it is right now.

That's not why. iPhone has the whole iTunes ecosystem behind it and, in the states at least, iTunes is the largest online distributor of content. Music, Movies, TV episodes, you name it and iTunes probably has it. Even in the books department, where Apple lagged behind when iBooks first came out, they're catching up. Google has Google Play but, let's face it, their content library is nowhere near iTunes. Many iPhone users already had significant investment in the iTunes ecosystem before hand (via iPods usually) and those who didn't most likely do now after using iOS for a while. I'd say avoiding ads, while a part of it for some, is a significantly less reason on the whole than their investment in the ecosystem and the sheer convenience (as long as you use Apple devices at least) of iTunes content.

Reply Parent Score: 4