Linked by Thom Holwerda on Wed 11th Dec 2013 13:40 UTC

The Verge is reporting that Microsoft is considering making Windows RT and Windows Phone free for OEMs, to combat Android.

We understand that any decision to axe the license fees for Windows Phone and Windows RT would be backed by a push for revenue from Microsoft’s apps and services. Microsoft has been experimenting with ads in Windows 8 apps, and any associated revenue from those apps and the company’s built-in Bing search results would help offset the lack of license fees. Microsoft would also push consumers to subscribe to services like SkyDrive, Office, and Skype for additional revenue.

So, let me get this straight. In April this year, a Microsoft-sponsored antitrust complaint about Android had this to say:

Google's predatory distribution of Android at below-cost makes it difficult for other providers of operating systems to recoup investments in competing with Google's dominant mobile platform.

And we have the whole Scroogled campaign (I felt dirty just for visiting that site).

And now they're considering doing the exact same things they claim Google is doing unfairly? Does this company have any internal consistency whatsoever?

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RE: Is this a seminal moment?
by cdude on Wed 11th Dec 2013 21:50 UTC in reply to "Is this a seminal moment?"
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I wonder what their business model for the future will be?

Devices, like Apple, and Services, like Google. Copycat-style. Both failed horrible so far. That's why Ballmer got gone and the replacement needs to do better else bye, bye.

Point is this is the first time that Microsoft needs to adjust. Monopoly gone, business model and strategy needs to change. Many big companys failed on that and became small and only a small amount of companys similar to Microsoft transition successful, ie IBM.

Microsoft is big, bigger and pure Windows-desktop-OS centric. That makes it harder to transition without much lose. Deep cuts ahead.

Edited 2013-12-11 21:58 UTC

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