Linked by Thom Holwerda on Wed 11th Dec 2013 13:40 UTC

The Verge is reporting that Microsoft is considering making Windows RT and Windows Phone free for OEMs, to combat Android.

We understand that any decision to axe the license fees for Windows Phone and Windows RT would be backed by a push for revenue from Microsoft’s apps and services. Microsoft has been experimenting with ads in Windows 8 apps, and any associated revenue from those apps and the company’s built-in Bing search results would help offset the lack of license fees. Microsoft would also push consumers to subscribe to services like SkyDrive, Office, and Skype for additional revenue.

So, let me get this straight. In April this year, a Microsoft-sponsored antitrust complaint about Android had this to say:

Google's predatory distribution of Android at below-cost makes it difficult for other providers of operating systems to recoup investments in competing with Google's dominant mobile platform.

And we have the whole Scroogled campaign (I felt dirty just for visiting that site).

And now they're considering doing the exact same things they claim Google is doing unfairly? Does this company have any internal consistency whatsoever?

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RE[2]: Is this a seminal moment?
by Alfman on Wed 11th Dec 2013 23:33 UTC in reply to "RE: Is this a seminal moment?"
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"Point is this is the first time that Microsoft needs to adjust. Monopoly gone, business model and strategy needs to change."

I think most of their power came from exploiting their monopoly, they could just control defacto standards by exercising power as a monopoly to neuter the market viability of competitors. That is until antitrust started to be more seriously enforced against microsoft to end their old practices. MS still retains a great deal of power but now that it's a different game they seem to be lacking a competitive strategy in new markets. I think the reason Balmer failed is because he was too used to taking success for granted.

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