Linked by Thom Holwerda on Wed 11th Dec 2013 13:40 UTC

The Verge is reporting that Microsoft is considering making Windows RT and Windows Phone free for OEMs, to combat Android.

We understand that any decision to axe the license fees for Windows Phone and Windows RT would be backed by a push for revenue from Microsoft’s apps and services. Microsoft has been experimenting with ads in Windows 8 apps, and any associated revenue from those apps and the company’s built-in Bing search results would help offset the lack of license fees. Microsoft would also push consumers to subscribe to services like SkyDrive, Office, and Skype for additional revenue.

So, let me get this straight. In April this year, a Microsoft-sponsored antitrust complaint about Android had this to say:

Google's predatory distribution of Android at below-cost makes it difficult for other providers of operating systems to recoup investments in competing with Google's dominant mobile platform.

And we have the whole Scroogled campaign (I felt dirty just for visiting that site).

And now they're considering doing the exact same things they claim Google is doing unfairly? Does this company have any internal consistency whatsoever?

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RE[4]: Is this a seminal moment?
by Alfman on Sun 15th Dec 2013 10:56 UTC in reply to "RE[3]: Is this a seminal moment?"
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"Luckily, this is getting regulated in the EU ...wasn't there also some effort in the US?"

How about that, I had no idea. I could have sworn I still noticed it this past week but I guess I'll have to pay more attention next time to be positive. I wonder if they try to match the commercials with normal programming volume or if they merely compress all audio into low dynamic range filters to give everything the same overall intensity.

"A new computer in the KDKA-TV master control room monitors and logs all sound levels and before the audio leaves the station, it runs through software and special compressions equipment to keep the sound within FCC specifications."

The way I interpret this quote, it sounds like the later, meaning normal programs will loose high dynamic range audio in order to maintain a constant volume with the ads. Maybe they have a signal to tell them not to alter the normal program's audio?

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