Linked by Thom Holwerda on Wed 18th Dec 2013 17:24 UTC

2013 was nothing less than a blockbuster success for Windows Phone, which went from industry also-ran to the undisputed third mobile ecosystem, and is poised to challenge iPhone for the number two spot. You didn't think it could get this good? That's OK, neither did I.

Windows Phone seemingly turns a corner with every new application, small operating system update, and new Nokia Lumia. It's turning so many corners it's running in circles.

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People trot out the "from a low base" argument which is probably because its the last leg they have to stand on.

Microsoft has never had more than around 3% market share for Windows Phone, or whatever its various incarnations were called at various times.

When figures like 50%, 100%, or 150% growth are trotted out that's the only leg 'they' have to stand on because it's pure number play.

What they leave out is that Nokia had similar volumes to all of these OEMs individually

Of course you'll say that, and insert Nokia for Windows Phone and vice versa where it suits you.

.....and instead cite Nokia's volume shipments compared to the other Android OEMs.

....and you're doing it again. This is about Windows Phone.

Android has the benefit of much greater supply and suppliers, which is why Android has such a large market share. Microsoft is not going to get anywhere by trying to make Nokia their personal 'iPhone' division and throwing cheap phones at marginal markets to try and boost their sales numbers and apparent growth.

I predict in a few months we'll see a several hundred million dollar writedown and a whole bunch of losses, because that is all that can be happening here. If you have lower volumes you need higher margins. If you have higher volumes then you might be able to make selling phones in Mexico profitable. Otherwise, it's creative accounting.

Edited 2013-12-19 20:52 UTC

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