Linked by Thom Holwerda on Mon 6th Jan 2014 11:13 UTC
In the News
Audi, GM, Google, Honda, Hyundai and NVIDIA have joined together to form the Open Automotive Alliance (OAA), a global alliance of technology and auto industry leaders committed to bringing the Android platform to cars starting in 2014. The OAA is dedicated to a common platform that will drive innovation, and make technology in the car safer and more intuitive for everyone.

A potentially very lucrative market.

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Very good point. As much as I love new technology, I hate it when it's used just for the sake of newness and when it doesn't improve functionality or even reduces usability. Most new appliances needlessly overuse technology. For example, there is absolutely no reason that a washer or dryer needs a digital screen or electronic "soft" buttons. The only washers and dryers that had big mechanical knobs that went "click" were usually much easier to use and provided the exact same functionality. And now in the case of cars, I do NOT want a big (or small) screen in my car that is hard to see in bright daylight, with digital buttons to change the sound system or adjust the climate control, and which often has an annoyingly slow to react interface. I want big, simple knobs and simple, single-function buttons that I can press/move with motor-memory without even looking. For me, luxury in a car is not defined by the number of digital screens or the number of buttons on the dash. I prefer good, solid engineering, which unfortunately appears to be a lost art in this day and age of outsourced drop-in dash modules and infoannoyance systems.

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