Linked by Thom Holwerda on Mon 13th Jan 2014 10:06 UTC

Paul Thurrott on the next version of Windows and the future of the platform.

In some ways, the most interesting thing about Threshold is how it recasts Windows 8 as the next Vista. It's an acknowledgment that what came before didn't work, and didn't resonate with customers. And though Microsoft will always be able to claim that Windows 9 wouldn't have been possible without the important foundational work they had done first with Windows 8 - just as was the case with Windows 7 and Windows Vista - there's no way to sugarcoat this. Windows 8 has set back Microsoft, and Windows, by years, and possibly for good.

With even Paul Thurrott claiming Windows is in trouble, it becomes virtually impossible to deny it is so.

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RE[8]: Comment by Nelson
by StuS on Tue 14th Jan 2014 01:10 UTC in reply to "RE[7]: Comment by Nelson "
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Apple is more expensive, but it is not a premium brand.

A premium brand typically implies that the same parent company (in the case of Lexus, Toyota) has a brand that is not premium. Apple has no such thing. If Apple had another brand.. say the myPhone by Orange, that was underpowered, and lacked some nice features, then Apple would be a premium brand.

Simply being more expensive does not make you a premium brand.. at best, if you're lucky and have great marketing (like Apple).. you can convince people you're a luxury brand.. (I'm not convinced, but some people do seem to be).

I won't consider iPhones a luxury until iPhones come with better lumbar support, keep my butt warm, and are a lot more fun to drive.. have an interface that's just confusing in a different way doesn't do it for me ;)

Apple is Jaguar when they were independent, or, in spirit, Audi (ignoring the VW thing), at best.

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