Linked by Thom Holwerda on Thu 23rd Jan 2014 11:54 UTC
PDAs, Cellphones, Wireless

Nokia has just posted its results for the fourth quarter of 2013 - this is the last set of quarterly results which include the devices division, which has been sold to Microsoft. The parts that remain at Nokia are doing relatively well, but the holiday quarter for Lumia was a letdown.

Exactly how much of a letdown we can't say, since Nokia has - curiously, but tellingly - stopped reporting Lumia sales (update: Nokia has confirmed it sold 8.2 million Lumias). However, they do state that Lumia sales in the fourth (holiday) quarter were down from the third quarter, but up from the year-ago quarter, meaning they sold anywhere between 4.4 and 8.8 million Lumias during the holiday quarter of 2013. Tweakers' Arnoud Wokke has done the math, and concludes Nokia sold between 7.55 and 7.98 million Lumias (update: Nokia has confirmed it sold 8.2 million Lumias). Average selling price dropped again, most likely due to the popularity of the low-end 520. This gives Nokia a smartphone market share of about 2-3%.

All in all, the devices division, with its crashing Asha sales and struggling Lumia sales, was a clear stone around Nokia's neck, kept somewhat afloat by cash injections from Microsoft. However, those injections apparently weren't enough, and by now, we can conclude that Microsoft was effectively forced to step in and buy Nokia's devices division - lest someone else do it.

With this being the last quarter in which Nokia reports on its devices division, an era has come to an end. Now it's up to Microsoft to try and see if they can make something out of the Lumia brand - however, without the Nokia name, that's going to be a very tough sell.

Just ask the Surface department.

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Lumia comments
by SonicMetalMan on Thu 23rd Jan 2014 19:34 UTC
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I have say that Nokia still makes a great handset, Windows or not. I purchased a couple of Lumia 521's for my wife and son to use with our T-mobile "uncarrier" plan and I have to say they are great cheap devices if you are not chained to the Google ecosystem. At $80 USD each they are a Hell of a lot better than any $100 android device I've ever seen. You would need to spend more than twice that for a Moto G to even get close to the same build quality.

I'm still an Android guy at heart but I do recognize that there can be a market for Nokia to occupy. Concede the mid-range market to Android and try to capture the low and ultra high-end and be happy with it.

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