Linked by Thom Holwerda on Thu 23rd Jan 2014 11:54 UTC
PDAs, Cellphones, Wireless

Nokia has just posted its results for the fourth quarter of 2013 - this is the last set of quarterly results which include the devices division, which has been sold to Microsoft. The parts that remain at Nokia are doing relatively well, but the holiday quarter for Lumia was a letdown.

Exactly how much of a letdown we can't say, since Nokia has - curiously, but tellingly - stopped reporting Lumia sales (update: Nokia has confirmed it sold 8.2 million Lumias). However, they do state that Lumia sales in the fourth (holiday) quarter were down from the third quarter, but up from the year-ago quarter, meaning they sold anywhere between 4.4 and 8.8 million Lumias during the holiday quarter of 2013. Tweakers' Arnoud Wokke has done the math, and concludes Nokia sold between 7.55 and 7.98 million Lumias (update: Nokia has confirmed it sold 8.2 million Lumias). Average selling price dropped again, most likely due to the popularity of the low-end 520. This gives Nokia a smartphone market share of about 2-3%.

All in all, the devices division, with its crashing Asha sales and struggling Lumia sales, was a clear stone around Nokia's neck, kept somewhat afloat by cash injections from Microsoft. However, those injections apparently weren't enough, and by now, we can conclude that Microsoft was effectively forced to step in and buy Nokia's devices division - lest someone else do it.

With this being the last quarter in which Nokia reports on its devices division, an era has come to an end. Now it's up to Microsoft to try and see if they can make something out of the Lumia brand - however, without the Nokia name, that's going to be a very tough sell.

Just ask the Surface department.

Permalink for comment 581516
To read all comments associated with this story, please click here.
RE: Status symbol? Jealous
by Bill Shooter of Bul on Thu 23rd Jan 2014 21:55 UTC in reply to "Status symbol? Jealous"
Bill Shooter of Bul
Member since:

Its a fallacy to believe that the same apple loyalists that endured the 90's are representative of today's crew.

Just as its crazy to beleive that Apple's products have always ranked highest in customer satisfaction and lower total cost of ownership.

I have memories in university of entire computer labs of macs that sat untouched while there were lines to get on a windows computer. There was a reason for that, and it had a lot to do with the lack of satisfaction with the Macs.

Edit: the reality distortion field actually does disappear at times when Apple's products really are insanely great... like the first ipod that was compatible with windows, or the first iphone/ipad.

Edited 2014-01-23 22:07 UTC

Reply Parent Score: 3